Sneakies started when my two-year-old daughter was deep in her picky-eater phase, and my wife and I were trying our best to make meal-times nutritious and stress-free. Our favorite family ritual was Pancake Sundays, but nothing on the shelf actually fit what we wanted: real ingredients, no gimmicks, and something our kid would happily eat without a battle. So I started tinkering in our kitchen, mixing whole-food pancake recipes with fruit and veggie powders…and suddenly my daughter was devouring bright purple, beet-filled pancakes with a huge smile on her face. That moment sparked Sneakies.

Today, Sneakies exists to make the most joyful family food moments (like weekend brunches) easier and more fun, by “sneaking” the healthy ingredients in the background. Our mixes use ingredients you can trust, flavors your kids get excited about, and has plenty of fruits and veggies tucked right in.

They are perfect for whatever your family's favorite breakfast ritual is. I hope they bring your family as much joy as they have to ours!

Arun Gomatam, Founder of Sneakies